Privacy Policy
Last updated: February 2025
1. Introduction
TraceLock AI ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our proprietary asset intelligence platform and related services.
Our platform processes data through sophisticated machine learning systems, including our NEXUS neural extraction engine, PRISM visual recognition model, and ATLAS distributed scanning infrastructure. We understand the sensitivity of the data we handle and have implemented enterprise-grade security measures accordingly.
2. Information We Collect
2.1 Information You Provide
- Account registration information (name, email address, organisation details)
- Asset data and descriptions submitted for tracking and recovery
- Images and visual media uploaded for analysis by our PRISM system
- Communication preferences and correspondence with our team
- Payment and billing information processed through secure third-party providers
2.2 Information Collected Automatically
- Device identifiers and browser fingerprint data
- IP addresses and geolocation information
- Usage patterns and interaction data with our platform
- API access logs and query metadata
- Performance metrics and system diagnostics
2.3 Information from Third Parties
- Marketplace data aggregated through our ATLAS scanning infrastructure
- Public records and open-source intelligence relevant to asset recovery
- Integration data from connected enterprise systems
3. How We Use Your Information
We process your information to deliver our core asset intelligence services:
- Operating our NEXUS deep learning system to analyse and match asset descriptions
- Running visual similarity analysis through our PRISM computer vision models
- Conducting distributed marketplace scans via our ATLAS infrastructure
- Generating real-time alerts through our SENTINEL notification system
- Improving model accuracy through our CORTEX continuous learning pipeline
- Providing analytical insights and recovery recommendations
- Maintaining platform security and preventing fraudulent activity
- Communicating service updates and relevant information
4. Data Sharing and Disclosure
We may share your information in the following circumstances:
- Authorised Agencies: With authorised government agencies when required by law or for legitimate asset recovery operations
- Insurance Partners: With designated insurance providers for claims verification and recovery coordination
- Service Providers: With vetted third-party vendors who assist in platform operations
- Legal Requirements: When required by law, court order, or governmental regulation
- Business Transfers: In connection with mergers, acquisitions, or asset sales
We do not sell personal information to third parties for marketing purposes.
5. International Data Transfers
Our ATLAS infrastructure operates across multiple global regions to ensure comprehensive marketplace coverage. When we transfer data internationally, we implement appropriate safeguards including Standard Contractual Clauses, adequacy decisions, and binding corporate rules as required by applicable law.
6. Data Retention
We retain your information for as long as necessary to provide our services and fulfil the purposes outlined in this policy. Active case data is retained until resolution plus a statutory retention period. Anonymised data may be retained indefinitely for model training and platform improvement through our CORTEX system.
7. Your Rights
Depending on your jurisdiction, you may have rights including:
- Access to your personal data
- Correction of inaccurate information
- Deletion of your data (subject to legal retention requirements)
- Data portability
- Objection to certain processing activities
- Withdrawal of consent where processing is consent-based
To exercise these rights, contact our Data Protection Officer at privacy@tracelockai.com
8. Security Measures
We implement comprehensive security measures including:
- End-to-end encryption for data in transit and at rest
- Multi-factor authentication and role-based access controls
- Regular security audits and penetration testing
- SOC 2 Type II certified infrastructure
- 24/7 security monitoring and incident response
9. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes through our platform or via email. Continued use of our services following such notification constitutes acceptance of the updated policy.
10. Contact Us
For questions about this Privacy Policy or our data practices, please contact:
TraceLock AI
Data Protection Officer
Email: privacy@tracelockai.com
United Kingdom